How We Work

Foundation

The first step is to gain a deep understanding of your business goals, and the drivers behind those goals. If you want to grow your client base, by how much and in what time frame? If increasing revenue is your goal, what measurable numbers are we targeting?

Secondly, and equally important, is gaining a clear understanding of who your prospects are and delving into their pain points. To do that, we create fictional representations of your prospects, called personas, which drive all efforts moving forward.

Elements of this Stage:

● Firm interviews
● Client/prospect analysis
● Competitive analysis
● Persona development
● Keyword research

Engaging

Having gotten through the foundational elements, we now know who your prospect is and what their pain points are. We have good insight on the topics and content types they are looking for so we create highly engaging educational content and distribute it to them where they are creating a magnet that pulls prospective clients to your website.

Elements of this Stage:

● SEO and Keyword strategy & implementation
● Content Marketing Strategy and Blog posts development
● Premium content creation (eBooks, Whitepapers, webinars, etc.)
● Social media setup and management
● Pay­per­click placements

Gathering

At this point, you’ve got a flow of interested prospects that need to be taken to the next level. We create that next step, moving them from lead to qualified lead, and ultimately client, by utilizing specific work flows and information gathering tools.

So now they’re interested. They see you as a great resource. Now what? Create that connection by creating that lead. Gather their information so you can continue adding value.

Elements of this Stage:

● Landing page development
● Custom CTA’s and forms
● Data capture
● Measurement and optimization
● Lead tracking

Client Nurturing

Just because they’re your clients doesn’t mean you can just ignore them. Like any good relationship, it takes work to keep the fire burning. We provide insight and methods to keep things fresh and engaging for you clients, so they can share how great you are with their network.

Elements of this Stage:

● Landing page development
● Email Nurturing
● Custom Content Development
● Marketing Automation
● List Development
● Audience Segmentation