Inbound Programs

Get the results you need with the program that fits.

Our Inbound program takes the final strategic plan and implements it over a 12­ month period. Elements of these
plans may include:
●  Complete execution and management of your customized program.
●  Blog content development (topic generation and post writing)
●  Social media management (for distribution, growth and traffic generation)
●  Creation of premium content pieces (i.e. eBooks, whitepapers, webinars, etc.) and the elements surrounding
them (landing pages, CTA’s and custom forms)

●  Lead collecting, management and segmentation
●  Email nurturing
●  Measurement and reporting
●  SEO
●  On­going Program optimization
●  Pay­per­click advertising

$3,000 – ­5,000/month

●  Based on Strategy and Development Session results
●  Social media management
●  Development of campaign workflow logic
●  Campaign managment
●  HubSpot platform management
●  Posting and distribution of client developed content (Does not include editing or optimizing)
●  Client develops program content (blog, premium, nurturing emails, newsletters, etc.)
●  Monthly tracking and reporting pdf sent

(adding premium content development, workflow framework, workflow emails)

$5,000­ – 8,000/month, Based on Strategy and Development Session results.

●  Perceptio develops and/or integrates premium content
●  Campaign framework, workflow logic, workflow emails and all related elements
●  Social media management
●  Development of campaign workflow logic
●  Campaign managment
●  HubSpot platform management
●  Posting and distribution of client developed content (Does not include editing or optimizing)
●  Client develops all normal recurring content (blog, newsletters, etc.)
●  Monthly tracking and reporting pdf sent

(adding all blog content, newsletter, monthly reporting / planning call)

$8,000­ – $13,000/month

●  Based on Strategy and Development Session results
●  Perceptio develops and/or integrates premium content
●  Campaign framework, workflow logic, workflow emails and all related elements
●  Social media management
●  Development of campaign workflow logic
●  Campaign Management
●  HubSpot platform management
●  Development, SEO optimization, layout optimization, posting and promotion / distribution of Blog content
●  Development, optimization and distribution of newsletter
●  Monthly tracking and reporting
●  Monthly review / planning call

Variables that impact pricing:

●  Level of goals to achieve
●  # of personas and practice areas
●  # of articles to be generated per week
●  # of campaigns (inclusive of the content piece, call to action, landing page, form and workflow)
●  # of non­campaign related workflows